Chevy Dealers Must Train To Sell C8
May 9, 2019Dealers Must Buy Tools And Train To qualify To Sell The Corvette C8
Chevrolet wants to make sure the C8 buying experience is a great one, so they are going to make dealers jump through some hoops if they want to sell the C8 Corvette.
It has been some time since Chevrolet has had so much excitement around the introduction of a new car, and the only people more excited than the customers, are the Chevrolet dealers, eager for a piece of the action. But dealers looking to get the customers into their showroom’s for fun and profit will have to participate in one of two available programs.
The programs are called “Corvette Dealer” and “Signature Corvette Dealer.” A standard Corvette Dealer must invest $3,500 to send a sales representative to Spring Mountain Motorsports in Las Vegas for in-depth training, and $1,500 in specialty tools for the new car.
The Signature Corvette Dealer program requires the same items as the standard dealer and also have a Service Manager or Service Advisor be sent to Spring Mountain as well, and demands compliance with something GM calls the “Corvette Participation Agreement.” A Signature Corvette Dealer will get the added benefit of being showcased on Chevrolet’s website for prospective customers.
As an add on option to either program, Chevy is offering a C8 Mobile Tour. For $16,000 (for one day) or $25,000 (for two days), starting in December, GM will send a pair of new C8 Corvettes, and a factory-approved expert, to show the cars to prospective clients and assist in ordering new cars.
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